I'm really thinking about choosing to pirate the game. I practically stopped all that illegal stuff and am retroactively buying games and music I pirated (just check my Steam account), but this DRM stuff is getting too wacky. Internet activation, 3 activations, 1 concurrent install (if there's one game I wanted to let my girlfriend try it'd be this one, but that's not possible), securom included. No point in complaining I suppose, I'm just not going to buy it.
And it seems RA3 is going the same way.